|Arirang’s new mark symbolizing the word, “arirang.”
Visualizing the melodious sound of “Arirang,” it identifies a broadcasting organization which would promote Korea to the world in a modern, classic and cultural manner. Applying red, it emphasizes the dynamism and happiness. Considered the essential element of Arirang’s identity, the mark takes a major role in putting to practical use in a medium of communication.
|The logotype cannot be altered in any way or separated from its entirety since it represents the official title of Arirang.|
|When combining the official slogan with any forms, the proportions of the signature typography should be used in accordance with the guideline.|
|Corporate typography is used to mark an official signature and a name of attached organization. It must always appear in their fixed relationship, which may not be altered, adjusted or modified in any way.|