||[InsideBiz] New Consumption Pattern, "New Sixties"
[InsideBiz] New Consumption Pattern, "New Sixties"
Now with an average life expectancy of 100, people in their 60s are no longer regarded as elders. Many people in their 60s start new jobs after retirement and are willing to stay economically active, earning the nickname "new sixties." They enjoy shopping and quickly respond to the latest trends, being computer and smartphone-savvy. In fact, customers who are 60 and over have grown to account for a higher percentage of customers at department stores. Moreover, their percentage has more than doubled over the past five years in the young fashion category. Products catering to them are advertised by fashion models who are 60 and over. There are also customized financial services and applications designed specifically for them. Let us meet the "new sixties," who have swiftly emerged as a promising consumer base in the stagnant domestic market. [▶Link to Video]