New York City is getting ready to attract visitors from around the world, in an effort to revive the pandemic-hit tourism sector.
The city's Mayor on Wednesday announced plans to inject 30 million U.S. dollars into an advertising campaign for the city, which is set to launch in June.
This is around ten times the marketing budget used before the COVID-19 outbreak.
The reopening of the Big Apple is expected to boost the city's economy and labor market.
With eased restrictions and increasing vaccination rates, tourism in the city is already starting to witness slow recovery.