Organized by Korea's trade promotion agency, the e-commerce platform ‘buyKOREA’ is showcasing a wide range of products featured on Arirang TV.
These include cosmetics, clothing and electronic devices all tried out by Korean celebrities and influencers on Arirang programs 'K-Unboxing' and 'K-Biz'.
So far, 62 businesses have joined the online expo to promote their products to overseas markets.
"Before COVID-19, I usually attended ten to twenty trade fairs and exhibitions a year. But today, during my meeting, I realized that this could actually be more effective than 10 trade fairs since you get to sit down with buyers who are really interested in your product."
Overseas buyers who are interested in Korean products can easily browse the page to explore more than one-hundred consumer items.
They can also get more information by watching the product review videos.
"I was able to, you know, look around and browse and I think having the videos about the product in English is actually really, really helpful, especially for people like myself who are not able to understand so easily. So that was a big part of why we loved it so much."
To connect local suppliers with overseas buyers, the digital expo arranges one-on-one business meetings with free interpreting services in 15 languages.
"So, KOTRA did a very good job in understanding the language levels, the advancements between each of the suppliers. There are situations where we run into language difficulty challenges. But KOTRA did a good job in terms of finding us a good match not only in just language translation but also the ability to understand industry specific vocabularies."
The expo follows an MOU signed last year between Arirang TV and the Korea Trade and Investment Promotion Agency, in which the two have agreed to assist local start-ups and small and medium-sized enterprises.
"By enhancing marketing efficiency through influencers and video contents for overseas buyers, we expect to achieve great results from the KOTRA-Arirang exhibition."
The expo began on April 5th and will run until the end of this month.
Organizers say they will receive business inquiries and arrange meetings beyond this date to help more local start-ups and SMEs reach a global audience.
Min Suk-hyen, Arirang News.