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Dialogue This Week: Expert's take on growing popularity of K-dramas overseas
Updated: 2021-10-22 05:33:16 KST
Welcome to Dialogue This Week.
In this corner we will invite guests from in and out of Korea to talk about a wide variety of issues ranging from culture and sports, to the latest trends around the world.

This week, we will talk about the popularity of Korean drama series overseas.
While last week, we touched upon the influence of Squid Game in Korean society, this week, we want to focus on the extent and the special traits of K-dramas that led to their popularity elsewhere.
Like we've mentioned, the drama Squid Game was not only acclaimed within the nation but also abroad, as the number of households having watched the drama reached 142 million this week, and it has been ranked the most viewed content on Netflix for nearly a month.
Its popularity was clearly evident not only in Spain, Brazil, the U.S. but also in India, a country that relies highly on its own cultural influences, cinema being one of its most powerful exports.

For a more in depth discussion on what foreigners think about Korean dramas, we are joined by- Shephali Bhatt, Tech and Culture reporter for Mint in Mumbai and Mickey Hyun, Senior Manager of External Relations at the Korean Culture Center in New York- via Skype.
Its great to have you both on our show.


1. Let's start with (SHEPHALI) How was "Squid Game" received in India?

2. (SHEPHALI) What do you think it was about the show that worked for the Indian audience?
Most of us know that one of the lead cast members, Anupam Tripathi is from India, was it one of the reasons?

3. (SHEPHALI) Now Shephali, as far as I know, India is known to be a country where the people take great pride in their country and culture.
While there may be some elements of cultural overlap with Korean culture, what aspects do you think gave room for K-culture or the hallyu wave to be accepted in the country?

4. (MICKEY) Now let's turn to Mickey, it's nothing new that Korean pop culture is becoming popular on a global scale over the past decade, this hallyu wave phenomenon has been growing by the year.
It's become less difficult to "promote" Korean culture - be it food, clothing, beauty products, even the Korean language and Korean identity. How have you felt this change?

5. (MICKEY) And Mickey, the drama "Squid Game" misses out on the "usual" K-merchandise - there's almost no beauty or fashion promotion, nor are there any appealing on-location tourist attractions.
As someone that sees both the Korean and non-Korean perspectives, what do you think it is about "Squid Game" that gives it a clear Korean identity?

6. (SHEPHALI) Shephali, like we've touched upon, India has their own highly influential entertainment industry Bollywood, which has its own strong global following.
In terms of foreign content having a strong following, how do you think the fervor for K-content differs from Bollywood fandom?

7. (MICKEY) And Mickey, as you know, K-content is achieving a rather unique appreciation But it was just earlier this year that we were hit with news of anti-Asian hate crimes.
Do you think such growing popularity and recognition of Korean pop culture can alleviate the negative perceptions? Have you felt or seen any changes in how Koreans, or Korean communities, are viewed?

8. (SHEPHALI) How about in India? Over the last decade, or perhaps more recently has the perception of Korea changed? Or are there any changes in how local Korean communities are perceived?

9. (MICKEY) Do you think we are at the peak of success for Korean content to the global audience? What do you think could be next?


I'm afraid we will have to wrap up our discussion at this point.
Thank you so much Mickey and Shephali for your insights, hope to speak to you again soon.

Reporter : mokyeon90@gmail.com