'Squid Game' becomes Netflix's most successful original content; watched by 111 mil. households
Updated: 2021-10-14 09:56:02 KST
"Mugunghwa Kochi Pieotseumnida"
This is the sound of an age-old Korean children's game,.. "Mugunghwa Kochi Pieotseumnida" or "Red Light, Green Light" in English, coming from a playground in Singapore.
Although there have been many variations of a game like this one played in school playgrounds all across the world, this particular version is proving popular due to the success of "Squid Game."
Netflix said Wednesday that more than 1-hundred-11 million households have watched "Squid Game" in less than a month since its release.
Other than being the first non-English content to come in at number one in the U.S. market, "Squid Game" has topped charts in 93 other countries and is ringing in as the most successful Netflix original content of all time.
"Korean content is here to stay with "Parasite" and BTS and "Squid Game" there's a reason Netflix and Festiva and Disney and Apple are investing all that money in Korean content it's going to take a bigger chunk of the entertainment dollar."
With the increased interest in South Korean content, learning the Korean language has also become a desired skill.
Duolingo, a popular language learning app,.. said that in the last two weeks, it saw a 76-percent increase in the UK and a 40-percent increase in the U.S. in new users joining to learn Korean.
"When I started learning Korean two years ago, people did not understand why. But now, Korean is more mainstream in the western world, and people get fascinated when I say that I am learning Korean."
Meanwhile, a cafe in Singapore has started selling "Dalgona," a honeycomb candy that makes an appearance in the show.
There, customers can attempt to pick out the engraved shape in the candy for a modest prize.
But of course, they don't get shot if they fail, like the contestants do in "Squid Game."
"I think I almost made it. There's this little chip here. I think if we are so strict as in the game, in the real TV show"
A similar establishment has also appeared in Shanghai, where people wait more than 30-minutes to join in the fun.
Kim Yeon-seung, Arirang News