* Date : 2016-09-08
Mobile Ads Catch Up With PC Ads, Selling Points and Market Outlook
3 hours per day on average, or about 1/4 of our waking hours are spent looking at the smartphone screen. The more people use the smartphone to understand the world, the more advertisers turn to mobile platforms to reach consumers. This is why mobile advertising has been growing exponentially around the world. Korea is no exception, being a country with one of the highest smartphone penetration rates in the world. Find out what are the selling points of mobile advertising and how it will develop in the future.