* Date : 2016-08-30
Soju, Breaking Production Records and Captivating the World
Soju production has hit an all time high (as of May each year). Thanks to prolonged economic sluggishness and the introduction of unique new products such as low-proof, fruit-flavored or carbonated variations, soju's popularity is soaring. Premium distilled soju, which can cost more than 7 times as much as ordinary soju, is also expanding its market share. Soju is expanding beyond Korea, and taking the world by storm. Hite-Jinro, Korea's largest soju manufacturer, is exporting soju to approximately 60 countries worldwide, and marketing aggressively. Soju is becoming a drink of the global community. We took a look at the upscale transformation of soju and its expansion strategies overseas.