Hong Won-ki, the mastermind behind the K-pop music videos fueling the Korean wave
Hong Won-ki is indisputably the busiest music video director in the country, making over 10 music videos a month. It wouldn't be an exaggeration to say that majority of the K-pop music videos were directed by him.
He is now one of the most successful and admired directors, but there was a time when his talent and creativity went unrecognized. The heavy metal enthusiast worked on his graduation project alongside his friend and current business partner Kim Jun-hong. Despite putting in a lot of time and effort into the project, the director duo received an F. Why? It was because they decided to make a horror music video with bloody scenes for a drama course. After becoming the first student ever to receive an F in his graduation project since the school's foundation, he joined an advertisement production company and worked on a wide range of projects before establishing Zany Bros three years later with director Kim Jun-hong. They started their company with just 2 million won, which was used to buy a telephone and a computer. The two worked from director Hong's room, accepting any projects related to indie music. They gradually gained fame for their quality music videos and was asked to work on music videos for Epik High, Wheesung, Hwahee, Shin Seung-hun, and finally, the legendary musician Seo Taiji. With Seo Taiji's music video causing a sensation nationwide, the Zany Bros became a highly sought-after pair by top K-pop artists and groups.
Director Hong started out with nothing, but pursued his lifelong dream, with great passion and love for music. As a result, the former guitarist is now a star music video director who's known for his ability to create music videos for every genre of music out there and captivate people of all ages.
Join us on The INNERview to learn about the life story of the creator of the countless music videos that have fueled the Korean wave around the world who is now ready to embark on a new journey to dominate the global music video industry.