Bernie Cho is a Korean American who graduated from Dartmouth College with a degree in political science and also studied film at the Vancouver Film School in Canada. In 1992 he came to Korea and worked as a producer at MTV and also as a VJ for Channel V and ETN.
Bernie Cho founded 'DFSB Kollective' in 2008, an international music consulting company which distributes digital music sources to the world market. His company also managing creative media content and provides marketing strategies as well as business expansion solutions for Korean artists. DFSB Kollective was the frontrunner in officially distributing Korean music on Apple's iTunes.
Bernie has played a significant role in spreading the music of Korean artists such as Leessang, GOD, Drunken Tiger, DJ DOC etc. to the world. He also organized Epik High's sold-out U.S. concert tour, which was the first for a Korean artist.
On we met with Bernie Cho in Hongdae, Korea's representative indie and hip hop music scene, to hear about his life story and how he became the head of an international music consulting firm as well as his views and future outlook for K-Pop which is spreading hallyu or the Korean Wave around the world.