The popularity of the traditional Japanese drink, sake, is astounding. The United States, Europe and rest of Asia are jumping on the trend as well. Sake is, undoubtedly, Japan's best-known alcoholic beverage.
While the Japanese have their sake, Koreans have a comparable traditional drink that is, unfortunately, lesser known. It's a Korean rice wine called makgeolli. While it still has a ways to go to catch up with Sake's international popularity, makgeolli exports have been on the rise. With healthful properties and a 1000-year history, makgeolli has the potential to be a national brand.
Tune in as we look at sake's road to success and explore how makegeolli can achieve global recognition. We examine sake's long history, Japanese marketing strategies and the government's constant efforts to improve sake's quality and standards.
Can makgeolli challenge sake's popularity and match its marketing skills? To globalize makgeolli's varieties and attributes, we analyze its potential and what makes it great