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Diversifying digital platform of K-pop: Analysis Updated: 2021-05-20 16:46:41 KST

While K-pop music has taken the world by storm, K-Pop fandom has also grown exponentially with its influence now vivid on nearly all social media platforms.
As K-pop fans in all corners of the world eagerly engage online to stay connected with their favorite artists and build their own communities, various online platforms are emerging to cater to their needs.

Diversifying digital platform of K-pop: It's the topic of our news in-depth tonight, let's talk about it with Peter Chun, head of marketing at a K-pop social network platform, 'the Qoos.'
He was previously a U.S. business director at YG Entertainment.
Great to have you on our show tonight.



'The Qoos' is the only U.S. platform dedicated exclusively to K-pop fans offering various K-pop content from up-to-date idol news to community boards and social chatrooms. What prompted the start of the Qoos and why did you decide to focus on the U.S. market?

What have you learned so far through the data collected by your app 'The Qoos'? Any notable aspects about the K-pop fan base in the U.S.?

Goldhouse, a nonprofit collective seeking to protect Asian identity and promote cultural diversity, has named BLACKPINK and director of "Minari", Lee Isaac Chung as one of the 100 most impactful Asians of the year. And along with big name K-culture celebrities on the list was 'K-pop fandom' recognized for its influence for social good solely through the power of digital platforms. How do you see this trend of K-pop fandom expanding across digital platforms?

You also worked as a U.S. business director at YG Entertainment seeking Korean-American collaboration in various fields, from music to the fashion industry. Tell us some interesting episodes, and how did you bridge the gap between the two markets?

In a recently released report by the International Federation of the Phonographic Industry, South Korea was named as the fastest-growing major music market in the world in 2020. And according to the Korea Customs Service, global K-Pop album sales jumped 60% globally between 2019 and 2020 with a 90% increase in the U.S. alone. How do you see this?

It is hard to imagine K-pop getting bigger than it already has become but what are your prospects for the future of K-pop, and what needs be done for a long-term success of the K-pop industry?

Thank you for sharing your perspective with us tonight.
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