As K-pop fans enter the basement, BTS appear on a huge screen to greet them.
Better known as the "BTS museum",HYBE INSIGHT a new cultural complex of K-pop content is opening to the public in Seoul.
From touching different sound waves to smelling the "scent" of the songs,the place allows fans to explore K-pop music using all five senses through cutting-edge technology.
Under the three main themes "sound", "movement", and "story" fans can better connect with the artists while appreciating the power of music.
The journey first begins with the Innovative Sound section.
Here, visitors can directly experience the process of creating the best sounds for the songs, by playing with the equipment used by sound engineers and producers.
The Dynamic Movement section reveals the insight of HYBE in music interpreted through dance moves.
Exploring the stories behind the songs at the Inspiring Story section will help fans gain a deeper understanding of the music's message.
Another section that visitors should not miss is "SEVEN PHASES",a collaborative work in which art by Taiwanese American artist James Jean portrays the seven members of BTS.
Visitors can enjoy the exhibition for a maximum of two hours, and should book in advance through the official website or mobile application.
Tickets cost around 20 U.S. dollars each.
Meanwhile, BTS will be covering the June issue of U.S. pop culture magazine Rolling Stone, becoming the first all-Asian group to do so since the foundation of the magazine.
Rolling Stone praised how the seven young superstars rewrote music business rules and became the biggest band in the world.
Kim Sung-min, Arirang News