BroadCast WorldWide, or BCWW, Korea's biggest contents market for international broadcasting networks and buyers opened in southern Seoul on Wednesday.
170 companies from 40 countries including China, Japan, Turkey and the U.S. are taking part at this year's event.
It's an opportunity for content creators to get their latest work in the spotlight.
While previous events mainly focused on television dramas, this year the organizers tried to expand their scope and introduce other popular programs like variety and entertainment shows to foreign broadcast companies. The organizers also hope to highlight the potential of licensing content for other formats like cartoons.
"I'm doing some kind of research about K-pop and I'm here to find some kind of contents that explain the phenomena of K-pop because I would like to apply what Korean made with its music in Brazil."
"Arirang TV makes a range of programs including news, documentaries, lifestyle shows and K-pop shows. Our most popular programs are K-pop programs such as Simply K-pop and After School Club. This year we are also presenting high quality online cooking content and tour programs."
Arirang TV has also invited 16 producers from Chinese media outlets for a regular two-week cooperative program to create content together and promote Korean programs to a broader market.
The annual event also gives participants the chance to take a closer look at the future of content for broadcast and new media. Experts give presentations about the evolution of content and platforms amid changes in technology like the 5G network.
"This year's event is also providing more public-friendly events like fan meetings with webtoonists, documentary film screenings and lectures by a popular digital content creator.
BCWW runs till Friday at COEX in Seoul.
Lee Min-sun Arirang News."