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* Date : 2020-05-27

Money Monster Episode 104
Ultra-niche marketing against COVID-19 crisis

An increasing number of consumers have cut down their spending because of the economic recession caused by the COVID-19 pandemic. Also, they prefer using products and platforms with specified performances and characteristics. Therefore, the ultra-niche marketing, which subdivides the niches and provides customized products and services, has been promoted by a lot of companies. A domestic company has provided a service that can recommend a perfume according to the preferences of individuals based on the AI algorithm. Aside from the ultra-niche marketing that analyzes the tastes and styles of consumers, it is expected to cultivate a new market by popularizing the identity of the brand which has developed a sense of smell into a field of high-tech industry. People have shown great interest in healthcare along with the continued spread of the COVID-19 pandemic. And a domestic company has developed an AI-based sales platform for nutritional supplements. By extending the system to cover almost all the products distributed in the market as well as improving the AI-based algorithm, the sales platform has increased the level of accuracy and safety. Moreover, by improving the existing molding techniques which cost a lot of money, customized office furniture which can be produced in different designs, in small quantities, has been developed. The company developed a new technology with glass fiber reinforced plastic. And it uses only a tenth of the original cost based on the idea of making molds. We introduce different technologies of the domestic companies which will lead the economic growth through ultra-niche marketing strategies.

What’s on this week,
#COVID-19 #ultra_niche_marketing #perfume_recommendation_service #nutritional_supplements_sales_platform #custom_made_office_furniture #fourth_industrial_revolution #MoneyMonster #ArirangTV

money_monster
Face recognition, core of non-face-to-face industries

Along with the growing concerns over the spread of COVID-19 pandemic through direct contacts, non-face-to-face biometric measures have garnered a lot of attention. Face recognition technologies have been in the spotlight as a core of the non-face-to-face services. As a non-contact biometric method, it provides increased convenience and enhanced security. Seongdong-gu Office has introduced an AI-based face recognition thermal camera to remain on guard against the COVID-19 pandemic. Visitors have to stand in front of the thermal camera in order to be checked with face masks and measure their body temperature. And the thorough preventive measures have eased the anxiety of the local residents. A face recognition payment service has recently been developed by the domestic companies based on the collaboration of face recognition and blockchain technologies. After checking the identity of a user with an AI-based face recognition technology, the payment is automatically made with a community currency based on the blockchain-based information that was registered in advance. Aside from a cafeteria, the payment service has been test-operated in convenience stores. The rate of recognition as well as the recognition speed have increased thanks to the advanced face recognition technologies. In case of the existing face recognition technology, people had to stand in front of the camera for authentication. However, a newly developed system can recognize visitors even when they walk through the system. We look into the face recognition technologies which have been actively applied to different fields against the COVID-19 pandemic.

What’s on this week,
#COVID-19 #face_recognition_technology #thermal_camera #face_recognition_payment_service #entrance_control_system #fourth_industrial_revolution #MoneyMonster #ArirangTV

money_monster
Solar power, an alternative amid COVID-19 crisis

Technologies that can protect the environment have grown in significance along with the continued COVID-19 crisis. And solar energy has gained recognition as a core industrial sector for the field of new and renewable energy. Solar power technologies, which require high efficiency, have been continuously improved by collaborating with different technologies. Perovskite solar cell is one of the examples. And a 3D interconnecting structure that can connect solar cells has been developed and it can increase the efficiency of energy use. The structure is created with a 3D printer. And by implementing a folding technology, it can reduce the gap between solar cells. The solar cell with increased level of integration can maintain its function even when stretching the length by up to five times. Therefore, it is possible to increase the level of integration and elasticity without limits, according to different ways of arranging three-dimensional structures. A smart window, which has applied an electrochromic technology to a solar cell technology, has been developed. A material that is generally used for solar cells has been implemented. The smart window itself can generate solar power and control the penetration ratio at the same time. As it doesn’t need additional power supply devices or electro-conductive glass which has a high price, it is more convenient to commercialize the item. A growing number of automobiles and airplanes around the world have been operated with solar cells. And a newly developed solar-powered unmanned aerial vehicle entered the stratosphere with an altitude of over 18 kilometers for the for the first time in the country. By using solar energy as a main power source, it was developed for a long flight at a high altitude, which is difficult for general airplanes. it enables precise ground observation in real time. And it can also provide communication relay, atmospheric observation and monitoring of illegal foreign fishing boats. We report on the new solar energy technologies which will be the core of future industries amid the accelerated competition in the energy sector.

What’s on this week,
#new_solar_power_technologies #3D_interconnecting_structure #solar_powered_smart_window #solar_powered_unmanned_aerial_vehicle #COVID-19 #fourth_industrial_revolution #MoneyMonster #ArirangTV

money_monster
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