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* Date : 2019-09-20

Money Monster Episode 68
Digital technologies restoring cultural assets

A lot of cultural assets have been restored by making use of the digital technologies. Preserving the existing cultural assets safely as well as restoring the disappeared cultural assets are the major goals of the digital restoration industry. The digital restoration technologies have been combined with AR and VR technologies. And it has led to the creation of various contents. It was difficult to restore the Donuimun Gate because of the traffic congestion and compensation issue. As part of an effort to reproduce the history and share it with the public, Donuimun Gate was recently restored by using AR technology. It is not seen with the naked eye, but when seeing the intersection with a screen of a smartphone, Donuimun Gate appears. Moreover, a kiosk is installed on a sidewalk in order to help people see Donuimun Gate more conveniently. 3D scanning is one of the technologies that has been frequently used for the digital restoration of cultural assets. The information on cultural assets can be saved only by leaving a 3D scanner at a desired space. Also, an increasing number of overseas cultural assets have been restored. And the capital of the last kingdom in Vietnam has recently been restored by using the domestic restoration technology. Also, the digital restoration technology has given a boost to the tourism sector. We introduce digital technologies for the restoration of cultural assets, which have revitalized the vanished history.

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LED technologies for performing arts

By escaping from the existing ways of performing, LED technologies have provided a lot of new elements to see and enjoy. Instead of simple lighting equipment, it has played a significant role for the performances. LED technologies have added vividness and increased the satisfaction level of the audience. A large LED screen increases the immersion level of the audience during the performance by enhancing vividness. Also, a real-time LED motion sensor can provide sensuous and spectacular performances. Therefore, LED lights have been actively applied to the field of artistic performances. The images on the see-through LED screen and the background images harmonize well with each other. And providing a three-dimensional effect is one of the major characteristics of the see-through LED screen. Thanks to the application of motion sensor to LED screen, it has become possible to perform a variety of different themes. When the objects move within a range that can be sensed by a sensor, LED motion sensor can work according to the movements of the objects. The LED lights used for the dynamic Nanta show can add excitement to the performance. We look into LED technologies, which have vitalized the field of performing arts by emphasizing different characteristics of performances.

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Cause marketing, creating value with consumption

Along with the growing need for ethical management and corporate social responsibility, a lot of companies have promoted social contribution activities as part of an effort to boost their images and increase profits. A lot of products at a big supermarket are displayed with a sentence that a part of the sales profits will be donated to the people in need. Cause marketing enables consumers to consume goods and participate in the donation activity at the same time. And the companies can expect to see an increase in sales, so it can be considered as a win-win strategy. Also, donation staircases, which can raise fund according to the number of people who use the stairs, have been installed at several stations with a lot of floating population. It can motivate people by emphasizing the health promotion effect. Also, the company can build a positive brand image. Moreover, an application developer has provided an environmental movement which enables users to join the donation activity only by touching the screen. We explore the rise of cause marketing, which can benefit both companies and consumers.

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