* Date : 2019-02-14
The sports industry has achieved remarkable growth along with the application of ICT skills. And the rising economic value of sports has led to the birth of a new term, "sponomics." The indoor sports market is one of the fields that has been highly affected by the rise of sponomics. Outdoor sports activities which can be enjoyed at indoor spaces even in winter have gained a lot of popularity. A place where people can enjoy skydiving inside has been first developed in the domestic market. Strong wind rises when a computer controls the wind speed and air pressure according to the physique of a user. As it provides a realistic experience that is almost the same with real skydiving, an increasing number of people have visited the place to experience the program. Simulation sports which applied VR technologies have emerged as a new industrial sector. An increasing number of VR theme parks can be considered as one of the examples. Simulation sports have enabled people to enjoy a variety of different indoor activities. Diversified sports activities have been provided along with the continuing development of technologies. Sports climbing used to be considered as a field that needed professional help as it is difficult to learn. However, it has made an easier approach to the public thanks to the implementation of AR technologies. We introduce the rise of sponomics market, which has created higher economic added values by implementing cutting-edge technologies.
Small and big fire accidents occur around us every year. And it has led to great economic damage as well. Therefore, a lot of different firefighting technologies that can detect and suppress fire rapidly have been developed. Traditional market has greater risk of fire as a lot of stores are clustered in the same place, so advanced fire detection technologies have been actively introduced. An IoT-based monitoring system can sense heat and smoke 24 hours a day. The fire is automatically reported to 119 even when it occurs at night when there's no one around. And the information is sent to the vendors via text message, so it enables rapid initial responses. Moreover, a new fire extinguisher which can put out the fire with sound instead of liquid or powder has been developed. It is Sound Wave Extinguisher and it can prevent the combination of the flames and oxygen by vibrating the surrounding air. Also, the railing for emergency escape has been developed. The railing of veranda can be turned into stairs in case of fire, and it becomes an emergency escape route for the exterior of the building. We look into a lot of advanced firefighting technologies which can prevent loss of lives and reduce economic damage.
It is not difficult to see different types of businesses including banks and cafes coexisting in the same place. It is a marketing strategy promoted by the companies as part of an effort to deal with the prolonged economic recession. Bank is one of the areas that has actively introduced the shop-in-shop strategy. Along with the expansion of mobile applications, the number of people who visit offline bank branches has decreased. So the banks have promoted a shop-in-shop strategy to attract more customers. There are bank tellers and ATM machines inside the bank, just like general banks. However, a convenience store or a cafe is located right behind the bank. It has enjoyed increased satisfaction level of customers as they can spend the long waiting time more effectively. Shop-in-shop marketing can create a great synergy effect by promoting collaboration between two different types of businesses. By providing coffee that matches well with corn dogs at the same place, the number of visitors has increased and it has also contributed to saving the maintenance cost. And there is an expert who helps different businesses maximize the synergy effect by cooperating with each other. We report on the shop-in-shop strategy, which is a marketing solution that can vitalize the domestic economy.