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* Date : 2019-12-20

BizSmart (Season 4) - Ep.02
DR.BOB

At a time when consumers are increasingly interested in eco-friendly products with natural ingredients, DR.BOB provides just that. As an eco-friendly skin brand for infants, the company has created a brand called Snow Buddy, a bath time cleanser for infants. It also has in its portfolio an eco-friendly toothpaste that protects fragile infants' teeth and gums. We explore DR.BOB, a company responsible for children's hygiene with products that contain natural ingredients.

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Fox corporation

Domestic companies are striving to promote K-Beauty's excellence in the global beauty market and enhance the nation's competitiveness. Among them Fox corporation has been expanding its presence by making inroads into more than 15 countries, including to the United States, Europe and the Middle East. The company has launched its own brand and established itself as a cosmetics manufacturer. All its products have a rose extract base. Currently, Fox corporation is focusing on various sales and marketing activities through social media and blogs. We explore Fox corporation, which strives to grow into a global cosmetics brand that leads the K-beauty industry.

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SUPERHOLIC

Pregnant women undergo various body changes for a period of about 10 months. SUPERHOLIC has launched a brand soley catering to mothers who are expecting to maintain their beauty and health. One of the main products is the abdominal mask pack, with is 50-centimeter-wide, 38-centimeter-long. Other products include organic candies to prevent morning sickness and the D-Foot Pad to reduce feet fatigue. After partnering up with the domestic Kmall24, it is also expanding its presence in China through China’s Alibaba Group. We explore SUPERHOLIC, a company that makes safe and products for mothers and their babies.

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