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* Date : 2019-07-03

Ep.278 Plus X Co-Founders and Creative Directors, Shin Myung-sup and Byun Sa-bum
Heart to HeartHeart to Heart

Plus X is Korea's first design agency that specializes in brand experience. The agency pursues its motto, "Plus eXperience for your brand," receiving attention at home and abroad for its distinct design approach. We meet with Plus X co-founders and creative directors, Shin Myung-sup and Byun Sa-bum, in our studio.

Since its establishment in 2010, Plus X has managed brand and user interface (UI) design projects for not only the large Korean companies but also global companies such as Alipay and Tencent. The clients of Plus X were from a wide range of fields including, but not limited to, commerce and entertainment. In particular, the agency has received an explosive response from BTS fans with its brand design that captures the story of their global star.

Recently, Plus X won projects from Chinese clients. It also seeks to expand abroad, through exchanges with Europe, America and the Middle East. At this year's iF Design Award, Plus X became the first Korean design studio to ever make it to TOP 10.

Let's find out about Plus X, an unrivaled design agency, and its accomplishments, on today's Heart-to-Heart.

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