The World On arirang

From pop cultures such as K-pop and K-drama to food, beauty, fashion, and lifestyle, Hallyu is brewing all around the globe. The Korean Culture and Information Service (KOCIS) operates 31 Korean Culture Centers in 27 countries and publicizes Korea through various cultural events. KOCIS also actively cooperates with foreign press and opinion leaders to promote Korea's government policies and works for successful launches of international events such as PyeongChang 2018. Let's meet KOCIS Director Kim Tae-hoon, who corrects false information about Korea and creates ingenious promotional ideas every year to increase the national status, on "Heart to Heart."