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* Date : 2015-12-24

On the Agenda Ep8

Our guest this week: Chang Don-ryun, National Committee Head for Korea Brand Agenda

With a three-year mission to build up a new nation brand, the Korean government has launched a campaign to identify key values and ideas that will represent the face of the country. This year, as its first move, the National Committee for Korea Brand Agenda launched a series of events to invite greater participation from the public and the business sector. What are some of the core values that epitomize 'Koreanness', and what challenges does the country face in creating a brand that spans Korea’s past, present, and future?

This week, we sit down with National Committee Head for Korea Brand Agenda Chang Don-ryun to learn more about the nation branding efforts that are underway.

Chang Don-ryun, National Committee Head for Korea Brand AgendaChang Don-ryun, National Committee Head for Korea Brand AgendaChang Don-ryun, National Committee Head for Korea Brand Agenda
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