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* Date : 2016-10-25

The Evolution of Fandom,Transforming the Market!

Fandom culture is created by people who passionately follow certain stars. Considered to be the realm of immature teens in the past,its scale is growing with the development of Hallyu. And as adult fans with buying power join in,related companies and talent agencies are zeroing in on fandom consumers. Fandom leads to boundless spending for the sake of beloved stars. It involves powerful consumers unaffected by economic sluggishness,and is taking on an important role in creating new industry trends. We report on how fandom is transforming the market.

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