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* Date : 2017-03-17

The Sharing Economy and Rational Spending
The paradigms of the consumer market are shifting from possession to sharing. The era of the sharing economy has arrived. The practices of reducing unnecessary consumption and creating new business models through the sharing economy are spreading throughout the world. The appearance of global sharing economy companies like Uber and Airbnb are bringing ever greater focus to the sharing economy’s value.
Sharing economy services like room sharing, car sharing and shop sharing have made their way into various parts of our lives. Once limited to products or spaces. the categories of spending are also spreading to encompass intangible assets like time, talent and knowledge. The leaders of the sharing economy are also shifting, from corporate to individual participants.
We report on how the sharing economy has emerged as a keyword of the consumer market.
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