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* Date : 2016-12-20

A leader who leads marketing in Canadian tourism – Jon Mamela, Chief Marketing Officer of Destination Canada

In an era where we can travel to all corners of the world, we sit down with Jon Mamela, the Senior Vice-President Marketing Strategy and Chief Marketing Officer (CMO) of Destination Canada and learn the importance of tourism marketing.

Jon Mamela first visited Korea in 2014, and was captivated by the dynamic Korean market and its infinite potential. Since 2015, he has been overseeing the promotion and marketing of the Korean market.

On The INNERview, we learn about Jon Mamela's experience as a marketer for two decades. We also hear about his marketing strategies and principles, and see the potential in the Korean and Canadian markets.

Destination Canada, formerly known as the Canadian Tourism Commission has been doing marketing and promotional activities in 11 countries around the world. The Korean market is seen as one with a limitless amount of potential.

He is a marketer who knows the importance of localization, and he creates contents which suit the Korean market by having the tvN drama "Guardian: The Lonely and Great God" as well as the MBC variety program "Infinite Challenge" film in different locations in Canada.

Lonely Planet selected Canada as the number one travel destination. Let us now learn about Jon Mamela's differentiated marketing strategies on The INNERview.

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