* Date : 2014-07-08
Architect Suh Eul-ho attracts many corporate clients with his ability to incorporate architecture and brand identity. These days, he's drawing attention as the mastermind behind Hyundai Motor Studio, comprised of several experience zones to provide potential customers with an improved car shopping experience. The lighting system including the neon lights turns the otherwise dull metal walls into fascinating pieces of art in the afternoon, while the LED lamps in 8 different colors create an eye-catching scenery at night.
Suh Eul-ho is the younger brother of the world-renowned installation artist SUH Do-ho and his wife, Kim Kyung-en, is also a famous architect. These three have joined forces on a number of projects, including the Blueprint that was exhibited at the 12th Venice Biennale. Their collaboration was prompted by the request made by Kazuyo SEJIMA, the curator for the exhibition, to create a piece that combined art and architecture.
Suh Eul-ho grew up in an environment that nurtured his artistic sense and ability thanks to his father, Suh Se-ok, famous for his Eastern painting style. He also had a chance to witness the 7-year-long process of building a hanok, or a Korean traditional house, which was orchestrated by a master hanok architect. With the pencils and sketchbooks brought back by his father after his travels, he designed his very own dream of becoming an architect.
After obtaining a bachelor of architecture at Rhode Island School of Design, he furthered his education in the same field and obtain a master's from Harvard. Then he finally arrived on home soil 8 years ago after spending 20 years in America. Since his return, he has been endeavoring to contribute to the advancement of Korean architecture and training of junior architects.
Join us on The INNERview to meet Suh Eul-ho and hear his story about his childhood, his life companion and project partner, Kim Kyung-en, as well as his previous and current projects!