From convenient and fast traveling to slow walks...
More people around the world are enjoying traveling on foot. They're seeking great walking paths, and one in Korea is garnering attention.
Jeju Island has drawn international recognition since earning UNESCO World Heritage status. With growing interest in traveling by foot, Jeju Olle is drawing visitors. Here, you can take in the natural beauty of Jeju while walking.
People travel from afar to walk and appreciate the Olle, as well as to ponder. Many visitors have experienced spiritual healing.
We find out more about the Olle's charm and its limitless potential.
We also visit Camino De Santiago to learn more about how Spain managed to market this pilgrimage path as an international brand and became a signature tourist attraction. We also reflect on how Jeju Olle can firmly establish itself as a national brand.