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* Date : 2015-05-11

The Standards of Beauty in the 21st Century
Asian beauties are rewriting the standards of beauty

In the past, the dominating image of beauty was of strong features, tanned skin, and attractively tall stature. Unable to match these standards, Asian women were overlooked.
However, at some point in time, the world began to welcome Asian beauties. Fair skin, a slender figure, big eyes, a high nose and a slim and small face.
The Asian beauty’s elaborate facial features and elegant beauty are shining on the world stage.

Since when did Asian beauties catch the global eye?

In the past, women in Asia were seldom seen outside their homes due to patriarchal societies. However, with Asia gaining economic power and global influence, Asian women have begun to appear on the world stage.
Subsequently, the world paid close attention to the women’s appearances and began to seek the beauties among them.
With their economic power growing and their rights expanding, Asian women have begun to pay more attention to their appearances and to invest in themselves.

Is cosmetic surgery truly popular? Not as popular as natural beauty or healthy beauty

Foreign media have criticized the cosmetic surgery boom in Korea, China and Japan. However, the reality is different. As of late, the concept of natural beauty has been gaining popularity among Asian women. Being a beauty means to embrace natural healthy beauty. In Korea, artificial beauties that are the result of cosmetic surgery are becoming more frowned upon, and women are turning to natural beauty. In fact, women are now stepping back from cosmetic surgery. Makeup is now becoming a strong alternative to cosmetic surgery, allowing women to experiment with different types of changes.

What factors drive Asian women to become more beautiful?

This program follows some of the well-known beauties of Korea, China and Mongolia to find out what motivates them to be beautiful.
Asian women who believe more in inner beauty than outer beauty and find the courage to face life's challenges from their high self-esteem. Their stories are the futures of Asia’s women, and of Asia.

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