▸ moderator : Woosang KIM, President, The Korea Foundation
- ie-Ae SOHN, President, Arirang TV
- Tehsin A. KHAN, Director General, Pakistan Television Corporation
- Alexey NIKOLOV, CEO, Russia Today
- Bruce SHERMAN(Director, U.S. Broadcasting Board of Governors
- Tetsushi WAKITA(Head, NHK World
Since the onset of the twenty-first century, such momentous events as the September 11 attacks and the ongoing global financial crisis have patently revealed the limitations of the conventional thinking on inter-state relationships being fundamentally based on 'hard power.' Consequently, there has been an increasing awareness in both the academic and policy circles of the importance of 'soft power.'
In this context, the global media could easily become the instrument of a nation's soft power strategy in the international arena. Given the media's wide impact and repercussions on global publics, the following issues will be discussed. What is the proper role of the media in view of its difficulty in pursing global common interests, as opposed to the ease in following national advocacy? What should be the relationship between the national government and media? What should the global media do to contribute to making it a better world?