* Date : 2018-12-31
"The number of Korean SMEs is 3,060,882 accounting for 99.9 percent of total businesses and 15,102,747 employees are working for SMEs accounting for 90.2 percent of total employees (2015). SMEs are crucial as they are the bedrock and pillar of the Korean economy. Yet Korean SMEs are continuously facing challenges and concerns. Under the Fourth Industrial Revolution, the economic situation changes every single day. What solutions are the SMEs finding to navigate through the international trade market? 2018 ArirangTV produced[Korean SMEs, Taking a Second Leap Forward] as we visited and searched the potentials of Korean SMEs who are preparing to take another leap forward by pioneering the market with the spirit of taking challenges.
In Episode 2, we visited Haegook Food, located in Ulsan, who is preparing to enter the global market with blowfish essence. The CEO is the best blowfish expert in Korea who cooked blowfish for more than 20 years and was acknowledged as the master of a Korean cultural artist. He developed the product to spread the health benefit of blowfish essence that cured his mother. Meet Haegook Food who has the ambition to be the No.1 company in the global health food industry by promoting blowfish essence as a representative health food along with Korean ginseng that gives people strength.
The second company is Goldliner who developed car glass coating products after long research so that consumers can easily use them. Goldliner has become a desirable company in the world. The company developed products allowing consumers to apply glass coating by themselves. It opened a new era of self-glass coating which the price range used to be high around 400,000 to 2,000,000 won. Let’s look into Goldliner who started to export its products to Indonesia and is getting ready to go global.
The third company is 알럽유통. Instead of promoting its business with typical advertisements, the CEO and employees personally visit large retail stores to gather information and to communicate with customers. The company sells silicone kitchen utensils and household items. Understanding the homemakers’ preference for trendy designs and eco-friendly products, 알럽유통 is producing products that meet the consumers’ needs. For furniture, people think IKEA of Sweden and Thielmann of Germany for electric cooking stoves. 알럽유통’s goal is becoming the first company that comes to mind for kitchen and household items. Let’s meet the ambitious and passionate company, 알럽유통.
SMEs are striving in various fields. What steppingstones should be prepared for SMEs so that they can further expand their potentials in the global market? [Korean SMEs, Taking a Second Leap Forward] is searching for answers.