The World On arirang

The Korean Wave began through K-Pop and K-drama and it has since added value to the brand "KOREA" by captivating people from all around the world. Hallyu was once predicted as a fad that would eventually die out in parts of Asia. However, 20 years have passed and it has grown to become a cultural content enjoyed in all parts of the world.

"Kim Soo-hyun bag brand, increases profit by 550% in Taiwan!"
"Jeon Ji-hyun bakery franchise, 100,000 loaves sold in a day!"

The total Hallyu-related exports in 2015 amounted to 15.6214 billion won!

Just like the saying "A Hallyu celebrity's touch makes it go out of stock!",indicated that Hallyu has evolved, even beyond K-POP – into Korean food, beauty and life style. Not only has it increased the production inducement effect through tourism and business, but it has also played a role in diplomatic relations.
On the other hand, some argue that Hallyu's growth is coming to a halt due to China's ban on Hallyu...

What strategies must Hallyu take to spread into the global culture? Also, what path and role should the media channels take? In this Arirang TV Special Talk Show , we will discuss Hallyu's footprint over the last 20 years with our Korean and foreign panelists and listen to their real-life stories. Furthermore, we will even have a special time at our studio with 20 foreign Hallyu fans. We will find out what about Korea and its culture attracted these individuals to come live in Korea in the first place.

This Arirang TV New Year's Special will be broadcast on January 1st, 2017 at kick off the new year.

< Panelists>
Oh In-kyu / President of World Association for Hallyu Studies
Park Jun-ho / Professor of "Culture and Arts MBA" in Korea University
Jakob Dorof / K-POP and Hallyu critic and journalist
Nicolas Piccato / CEO of Panda Media (Culture exchange Korea-France)
Choi Ji-ah / CEO of O'ngo Food Communications (Developed "real" Korean food tours)
Punita Bajaj / TV Personality (Hallyu fan)