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* Date : 2015-04-10

Petros Iosifidis, a world-class expert in new media from City University London

Nations around the world are joining in on the race to advance their content industries, which are considered as high value-added industries in today's information age.

This trend arose based on the realization that one's influence can be extended beyond the national borders using various contents, and this is why international broadcasting services and platforms have become more important than ever before.

There was someone who predicted this change in the global contents industry and investigated the social role of the media early on.

It is none other than Petros Iosifidis, a professor at City University London and a world-class expert in the field of new media.

He has been studying the future of the new media in the rapidly changing technological and business environments, and he has also contributed to the development of Korean cultural contents with his expertise.

He recently visited Korea to attend a symposium held by the Contents Management Society of Korea and gave a keynote address regarding the transition from channels to platforms.

So, tune into our special episode and hear his thoughts on the reason behind the Korean wave phenomenon and its future.

- Producer : Jeon Haeng-jin

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