The World On Arirang

The World On Arirang

Reaching every corner of the world. Arirang TV is to present an unbiased view and reliable information of Korea to the world through the wide range of programs such as Korean news, cultural, educational and entertainment show, dramas, documentaries and more.

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PR MATERIALS

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76 2016-05-18 [UPFRONT] Korea as a Top Soft Power Country

[UPFRONT] Korea as a Top Soft Power Country

(Link to Upfront)

Arirang TV's current affairs program UPFRONT recently aired an episode focusing on the revitalization of the Korean Wave thanks to the development of Korea's soft power with the beginning of "2016-2018 Visit Korea Year."


On this episode, Prof. Oh In-gyu, Director of the Center for Hallyu Studies at the Research Institute of Korean Studies, Korea University, Virginie Vial, Research Fellow at Lyons Institute of East Asian Studies (IAO) and Mary Ainslie, Head of Film and Television Programs at the University of Nottingham Malaysia, made a guest appearance and had a heated discussion.


Soft power, a term that refers to cultural influence as opposed to hard power such as military or economic power, has become a new factor in national competitiveness in this age of global contents.


The guests had a lively discussion on various topics such as the definition and importance of soft power, the importance of a national brand, the impact of the Korean Wave and the government's role in the development of Korea's culture on the show.


We also had an opportunity to receive advice from Chairman Kwak Young-jin of the Korea Foundation for International Culture Exchange on efforts the Korean government must make to spread Korea's cultural contents and establish its national brand.


More details are available on Episode 111 of UPFRONT, which aired on May 19.




No Title Date Hit
76 [UPFRONT] Korea as a Top Soft Power Country 2016-05-18 5883
75 Arirang TV Held a ‘WHY UHD TV?’ Seminar on May 17 2016-05-18 6442
74 Newly Launched Program 'K-Culture Elite' 2016-05-11 5903
73 [UPFRONT] Significance of North Korea's 7th Congress 2016-05-11 5622
72 The PD of the Month Award by the Korean PD Association 2016-05-09 9833
71 Deepak Chopra, a pioneer of integrative medicine 2016-05-04 5342
70 [Special] Korea-Iran Summit Talk Special Program, Masterpieces of Korean Culture 2016-05-03 7219
69 [Special Program] President Park Geun-hye's Iran Visit 2016-04-27 6537
68 K-Poppin' Radio Open Broadcast-May 4, Incheon International Airport's 'Culture touch the sky' Event 2016-04-26 5940
67 'Saemaul Movement' Special, 'Good Morning! Rwanda' 2016-04-20 6675
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