The Debut of #Stylecast, K-beauty Makeover Program
Arirang TV's global K-Beauty make-over program, #Stylecast, debuted on October 19.
This program, hosted by Robin and Andreas, will provide instant makeovers to ordinary Korean and foreign women they come across on the streets of Korea.
Both MCs have previously stated that they are very excited to play a part in showing the world the excellence of K-Beauty.
This program will be aired live on the internet through a strategic partnership with Tagboard, a global new media platform company based in Seattle. Tagboard is also famous for utilizing the hashtag # mark on social media. The program will also utilize social media hashtags to interact in realtime with the audience all over the world.
The producer of the program commented that they will be introducing a new program format through innovative items and continuous interaction. They also plan to visit K-Beauty hot spots and provide tourist information. They hope to continue to make changes to the format according to users' responses in order to make Korea's beauty industry the next hot Korean Wave tourism item. The producer emphasized that the viewers can expect exciting things to come from the collaboration among new media platform, global communication and the beauty industry.
Currently, CH9, Thailand's largest public broadcasting network, has requested a joint-broadcasting of #Stylecast, and many overseas broadcasting networks in China, Vietnam as well as those in Latin American countries such as Peru are showing an interest.
(Link to Video)