Mark | |
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Arirang’s new mark symbolizing the word, “arirang.” Visualizing the melodious sound of “Arirang,” it identifies a broadcasting organization which would promote Korea to the world in a modern, classic and cultural manner. Applying red, it emphasizes the dynamism and happiness. Considered the essential element of Arirang’s identity, the mark takes a major role in putting to practical use in a medium of communication. 
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Logotype | |
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The logotype cannot be altered in any way or separated from its entirety since it represents the official title of Arirang.
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Slogan | |
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When combining the official slogan with any forms, the proportions of the signature typography should be used in accordance with the guideline.
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Typeface | |
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Corporate typography is used to mark an official signature and a name of attached organization. It must always appear in their fixed relationship, which may not be altered, adjusted or modified in any way.
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