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K-Pop content in short-form: Analysis Updated: 2022-01-25 17:23:23 KST

These days, you'll easily find very short video clips of your favorite K-pop stars on various media platforms like YouTube Shorts, TikTok and Instagram Reels.
Does progress in media mean a change in the way fans consume K-pop content?
For more, we have our regular culture critic Dr. Youngdae Kim live in the studio. Welcome.
We also have Mr. Eugene Choi from Collab Asia with us.
Mr. Choi, good to have you on the program.

How has K-pop consumption platform changed when compared to before?
Why are these platforms so popular?

There seem to be a lot of hashtag Challenges on TikTok and Instagram, which often require more active participation and interaction by users.
Could this be a way for K-pop stars to engage with their fans, too?

There are various short-form platforms like TikTok, Shorts and Reels.
Are there similarities and differences among them?

These emerging platforms are driving a new trend.
Do K-pop businesses have new strategies in line with this new trend?

Trends in these platforms seem to be changing.
What are trends these days in short-form contents?

How do you forecast the future K-Pop consumption platforms?

Culture critic Youngdae Kim and Mr. Eugene Choi from Collab Asia. Thank you for your insights.
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