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CJ Bibigo signs marketing partnership deal with NBA's LA Lakers Updated: 2021-09-24 20:35:05 KST

In the NBA, the LA Lakers and their superstar forward Lebron James will be playing this upcoming season with the logo of South Korean food company CJ Bibigo on their chests.
The Lakers announced a sponsorship deal with Bibigo earlier this week, making the Korean company their first international marketing partner.
The terms haven't been made public, but according to the LA Times, citing insiders, it's a five-year contract worth more than a hundred million U.S. dollars.
In addition to its logo patch going on the Lakers' jerseys, Bibigo will work with the team on a range of community initiatives within Los Angeles and outside the U.S.
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