Exports of Korean red chili paste, 'gochujang', rose a whopping 35-percent last year to 50.9 million U.S. Dollars.
According to data from the Korea Agro-Fisheries & Food Trade Corporation, 'gochujang' exports surged partly due to the growing popularity of K-dramas amid the COVID-19 pandemic.
Outbound shipments were largest to the United States, China, and Japan,… with Thailand and the Philippines seeing the greatest increase in demand.
Meanwhile, domestic demand for 'gochujang' bounced back up by 6-percent last year,… as more people ate at home.