Seven South Korean government ministers will take part in an e-commerce live stream from Wednesday, to help local businesses sell their products.
Each minister will act as a host to help sell items related to their own ministries.
For example, the Ministry of Oceans and Fisheries will aim to boost sales of dried seaweed.
With the goal of supporting the economy as part of the nationwide 'Korea Donghaeng Sale', the event will run for three days.
The live stream will be available on various online platforms such as Naver and TMON, with viewers able to interact with the ministers while making purchases.