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Why Korean Millennials and Gen Zs are mad about sports and fitness

World Ch. Schedule : THU 20:30 KST

Date : 2022-06-30

Why Korean Millennials and Gen Zs are mad about sports and fitness

According to a recent trend report in Korea, ‘healthy pleasure’ was named as one of the top 10 keywords to lead the newest trends in Korea this year. It refers to the recent phenomenon of people taking more pleasure from sporting and fitness hobbies, especially among young Koreans. As such, the social media feeds of Millennials and Gen Zs in the country on Instagram and other platforms have often included many posts and hashtags related to workout routines.
Among them, golf and tennis have become by far the most trending activities among young Koreans, with data showing that Korea’s tennis court usage nearly tripled compared to before the pandemic, while the number of Millennial and Gen Z golfers have grown by 35%.
How did sporting hobbies, especially tennis and golf, become so popular in Korea. We find out more in this week’s edition of the Newsmakers.