Edward Kwon is Head Chef of the world's most luxurious hotel in Dubai and one favored by world VIPs. The world-renowned Korean chef is now set to host a cooking program for the first time titled "Edward's Live Kitchen," which aims to be an outdoor cooking show with a fresh concept. It will be an environmentally friendly cooking program located on Jeju Island, one of Korea's top tourist destinations, to be produced in HD to entertain viewers around the world. Never before seen! New tastes for the world! The cuisine world created by top chef Edward Kwon is new and rife with unprecedented tastes. Watermelons meet butter to taste like pumpkin, and spring onion, green pepper and celery roots, previously used as sub ingredients, now take the stage as main flavor makers. Viewers can also see how conventional-seeming ingredients can create whole new tastes by combining hidden knowledge, information and ingredients. It's a cooking show based on a new concept, and one that stands apart from shows that focus merely on the technical aspects of cooking! Here, viewers have the opportunity to create new tastes by working with different ingredients and spices, challenging the norms to which we've become accustomed.