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* Date : 2018-04-12

InsideBiz Episode 55
Rise of spectroscopic analysis technology

Spectroscopic analysis, which is a method that analyzes the elements of materials, has emerged as a promising technology in the field of component analysis. It has established a new market by being combined with the core technologies of the fourth industrial revolution, including drones and IoT skills. Forensic science, which distinguishes counterfeit notes and documents, is one of the areas that spectroscopic analysis technique is widely used. It can prevent possible damage caused by forgeries and reduce financial loss as well. Also, by attaching a spectroscopic camera to a drone, it has become possible to promote forest inventories in places that are invisible to the naked eye or difficult for people to make an approach. Expansion of the spectroscopic analysis market means the techniques have become closely connected with people's daily lives. Along with the growing significance of food safety, consumers have shown a lot of interest in food ingredients. And it has led to the development of the portable spectrometer, which enables consumers to check the freshness of food more conveniently. On Smart Korea, we analyze the spectroscopic analysis, which has strengthened its position in the market based on the advanced technologies.

Seasonal marketing, creating a new market

The newly released products that are motivated by cherry blossoms, a symbolic flower of the spring, have captured the minds of consumers. A lot of companies have promoted seasonal marketing, which is a strategy that considers the changing trends and unique characteristics of the market. They have released and promoted various products, targeting a certain period of time including seasons or holidays. It is an effective strategy when it comes to boosting sales, dominating the market and imprinting the brand image on the minds of consumers. Along with the arrival of spring, a lot of companies have recently promoted marketing strategies with the theme of spring flowers. KORAIL, or Korea Railroad Corporation has released a special travel package for spring. Also, a lot of cafes have released seasonal limited menus and it has attracted a lot of customers as they can't taste it if they miss a chance. On Trend Biz, we explore the seasonal marketing strategies which have been actively promoted during the spring season.

Expansion of services with a fixed monthly charge

A variety of different fields have implemented services based on a fixed monthly charge. A service with a fixed monthly payment allows unlimited, or a fixed number of use of a certain product for a month. It used to be applied to intangible services like music and video streaming services. However, it has garnered a lot of attention and has been applied to a wider range of areas including food, beverages, books and clothes. A rental service which allows customers to rent blocks without limit by paying a fixed monthly charge, has recently gained a lot of popularity. The service has enjoyed positive responses from consumers as they can try a variety of different editions instead of purchasing a single block set. Also, there is a service that allows customers to enjoy coffee 20 times a month by paying a fixed amount of charge. Consumers can use the service at affiliated cafes in the local district by using a mobile application. Based on the increasing number of customers who have joined the service, a new business model that connects service users and providers are going to be introduced. On Biz Issue, we introduce the rise of services with a fixed monthly payment, which have provided convenient services to customers at reasonable prices and allowed companies to secure regular customers.

No,Date,Full Contents Review,Buying등의 정보로 이루어진 목록
No Date Full Contents Review VOD
62 2018-05-31 InsideBiz Ep.62 [ Smart furniture, bringing changes in people's lives / Smart furniture / Lumir ] V
61 2018-05-24 InsideBiz Ep.61 [ ICT, bringing a paradigm shift in education / Korea Health Industry Development Institute / YE PHARM, producing Ice Cooling Sheet ] V
60 2018-05-17 InsideBiz Ep.60 [ Sound wave / KOBA 2018 / Bagel Labs, developing a smart tape measure ] V
59 2018-05-10 InsideBiz Ep.59 [ Deep learning technology / Rise of domestic startups amid / Continuous growth of the kids industry ] V
58 2018-05-03 InsideBiz Ep.58 [ Rise of image restoration techniques / Smart healthcare / Precycling ] V
57 2018-04-26 InsideBiz Ep.57 [ Ongoing development of domestic laser industry / Rise of biometrics in information security sector / Electric vehicles ] V
56 2018-04-19 InsideBiz Ep.56 [ 3D medical industry / EduTech / Vietnamese market ] V
55 2018-04-12 InsideBiz Ep.55 [ Spectroscopic analysis technology / Seasonal marketing / Fixed monthly charge ] V
54 2018-04-05 InsideBiz Ep.54 [ Lithium-ion Battery / Querencia / Local currencies ] V
53 2018-03-29 InsideBiz Ep.53 [ LED & OLED / Rebranding / Evolving businesses for seniors ] V
52 2018-03-22 InsideBiz Ep.52 [ 3D scanner / Home furnishing / Reflecting changing consumption trend ] V
51 2018-03-15 InsideBiz Ep.51 [ Computer graphics /Ultra violet /Traditional liquor industry ] V
50 2018-03-08 InsideBiz Ep.50 [ Marine robots /Domestic coffee industry /Nudge marketing ] V
49 2018-03-01 InsideBiz Ep.49 [ Hologram /'Hopping' /Economic impact of fine dust ] V
48 2018-02-22 InsideBiz Ep.48 [ Micro Mobility Market /Curation Commerce /KOSDAQ market ] V
47 2018-02-15 InsideBiz Ep.47 [ New IoT technologies/Marketing trends amid the arrival of 2018/Growing significance of work-life balance] V
46 2018-02-08 InsideBiz Ep.46 [ ITS/Meaning out/Impact of the minimum wage hike ] V
45 2018-02-01 InsideBiz Ep.45 [ Sensors market/Untact marketing/A paradigm shift in the distribution sector ] V
44 2018-01-25 InsideBiz Ep.44 [ OLED industry/Rise of placebo consumption/Decreasing number of offline banks ] V
43 2018-01-18 InsideBiz Ep.43 [ Outlook for the economic policy in 2018/Sharing Economy/Augmented Reality Market ] V
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