* Date : 2018-03-29
The domestic LED and OLED markets have achieved rapid growth, taking a leading role in the global lighting market. The lighting industry has expanded its role along with the development of highly efficient and eco-friendly lighting and it has been combined with various industrial sectors. Performance and exhibition fields are the major areas that have welcomed the development of LED lights as it focuses on creating maximum effects with minimum cost. LED lights are eco-friendly ones that don't produce ultraviolet radiation, so it has gained a lot of popularity in the field of art. Also, LED lights have grabbed a lot of attention in the field of agriculture as it can boost the growth of plants. As it can be installed at any place, it has recently become popular among restaurants which put top priority on serving fresh food. LED lighting has gained recognition in the market as eco-friendly and highly efficient lights. And OLED, which is a more flexible type of lighting, is expected to dominate the premium lighting market. On Smart Korea, we introduce the lighting industry which has led the domestic economic growth.
A lot of distributors have recently promoted rebranding strategies in order to tackle the economic slump. Rebranding is a marketing strategy that creates a new image for an established brand by considering the tastes of consumers as well as the changes in market conditions. It includes the process of changing the overall concept and the brand identity. Rebranding has especially garnered a lot of attention among the brands that have maintained its popularity for a long period of time. There are a lot of products that have remained popular by reflecting the customer needs and market trends for a long time. On Trend Biz, we look into the rise of rebranding strategy as well as the outlook for the future.
Last year in Korea, the number of elderly people who are aged 65 and over has surpassed 7 million. There's been a growing demand on jobs for well-educated elderly people who retired from professional occupations. And a lot of jobs that can help the elderly utilize their specialties have been created. Senior Korean language instructors who give lectures on Korean to foreign students can teach about the Korean culture as well based on the accumulated experiences. Also, older workers have actively participated in the IT field which used to be dominated by the younger generation. An increasing number of senior workers can bring about a positive impact on the domestic economic growth. On Biz Issue, we explore the rise of senior businesses which have been developed amid the aging society.