* Date : 2018-03-08
Along with the development of communications technology including satellite as well as the development of robots that work underwater, various marine technologies have emerged in the era of the fourth industrial revolution. Competition among new industries has been intensified along with the implementation of cutting-edge technologies. Unmanned ship is one of the examples. It enables sailing without a sailor when setting a sea route through a program. Also, it can reduce labor costs and minimize the possible damage of property and human life. Moreover, a robot that can explore the deepest seafloor was developed and it has grabbed a lot of attention in the field. And a robot that can inhale the marine litter was also developed and it is expected to bring a positive impact on the domestic marine industry. On Smart Korea, we look into the ongoing development of cutting-edge marine technologies.
The domestic coffee industry surpassed 10 billion dollars last year and it has increased by more than three times in comparison to a decade ago, when it was about a 3 billion dollar market. Thanks to the invention of the instant coffee mix in 1976, the domestic coffee market has achieved continuous growth. Also, it has led to the popularization of specialty coffee with a premium taste. The domestic coffee industry, which focused on the instant coffee in the past, has faced significant changes after the 2000s along with the growth of coffee franchises. Diversified types of coffee mix products and premium types of coffee provided by cafes with sensuous interior designs have gained a lot of popularity these days. On Trend Biz, we introduce the changing trends and the outlook for the domestic coffee industry.
Nudge marketing refers to the strategy that proposes positive reinforcement and indirect suggestions to influence the decision making of consumers. It has been applied to various fields as it can change the behavior of consumers without spending a lot of money. It has been introduced to serve the public interest which includes preventing possible traffic accidents. Also, the distribution sector has improved the conveniences of consumers to boost sales and the financial sector has released various products that can attract more consumers. On Biz Issue, we explore the rise of nudge marketing which has become closely connected to people's daily lives.