World Ch. Schedule : TUE to WED 10:30 KST
* Date : 2018-07-09
There is one Korean cartoon character which has been exported to some 140 countries around the world and it has over 3.2 billion views and counting on YouTube. It's the children's President - Pororo the Little Penguin.
What is the success behind "Pororo the Little Penguin"?
CEO Choi Jong-il leads the Korean cultural business and is the mastermind who created many hits, beginning with "Pororo the Little Penguin" to "Tayo the Little Bus." He causes the Hallyu phenomenon in Korean animation works with differentiated contents. We will hear his success story and learn more about CEO Choi Jong-ilon "Heart to Heart."