* Date : 2016-12-27
Webtoons, Korea's Rising Cultural Export
Webtoons, or online comics, are becoming an international business in Korea. With webtoon-based dramas like Misaeng and Cheese in the Trap becoming hits overseas, Korean webtoons have become hit cultural products. This has led to Korea's webtoon companies partnering up with foreign platform companies to implement localization strategies for international markets. Take a look at the Korean webtoon industry from its beginnings as a handy content for local fans to a cultural product gunning for the international market.