* Date : 2016-12-26
"Winter for Sale!" 2.2 Million SE Asian Tourist Visitors
The number of Southeast Asian tourist visitors to Korea in the winter is rising. The figure has been increasing every year, and is expected to surpass 2.2 million this year. As the weather in Southeast Asia is warm year-round, tourists from the area are drawn to the winter backdrop in Korea. The average spending per person for tourists from 5 of the major countries of the Southeast Asian market is greater than 1,000 dollars, making the group helpful to the tourism industry and an alternative to the Chinese tourists whose numbers are dwindling due to regulations by the Chinese government. Ski resorts and rural festivals are developing marketing strategies to target Southeast Asian tourists as well. We went on-site to see how the winter season itself is becoming a tourism resource, and considered ways to promote tourist visits.