* Date : 2016-11-15
Wang Hong, a Gateway to the Chinese Market!
At the center of the enormous Chinese consumer market are the Wang Hong. Wang Hong refers to online celebrities who are active through social media and single person broadcasts, generating a large fan following. The products used and recommended by Wang Hong create a strong advertising effect, leading greater sales. As the influence of Wang Hong in the Chinese market grows, Korean companies are focusing on their marketing strategies. We look at how the Wang Hong are able to lead consumer trends in China.