* Date : 2016-10-29
Diagnosing the Kim Jong-un Regime in Its 5th Year
Kim Jong-un's regime is now in its 5th year. In May, Kim Jong-un held the first Korean Workers' Party Congress in 36 years to officially declare the arrival of the Kim Jong-un era. The past 5 years of Kim Jong un's rule have been tumultuous for North Korea, with his reign of terror, elite defections and repeated nuclear provocations. We present our diagnosis of the Kim Jong-un regime in its 5th year.
'Ajae' Consumers: A Rediscovery of Middle-aged Men
It's the 'Ajae' Renaissance!
Middle aged men, once scorned for being behind the latest trends, are re-emerging with the friendly image of the 'ajae.' Originally a derogatory term from Gyeongsang-do Province for middle aged men, it is used nowadays as an affectionate nickname for the same demographic. Men in their 40s and 50s have emerged as such powerful new consumers that the term 'ajae fatale' has even been coined recently. The distribution sector is scrambling to appeal to the group with various marketing strategies. We took a look at the 'ajae fatale' trend.
The Korean baseball league has drawn over 8 million spectators for the first time in history. The KBO League successfully created a 14% increase in spectatorship over last year, with new advanced stadiums and content for spectators to enjoy. The rapid growth in spectatorship has also led to larger revenue from ticket sales and advertising. The economic value of baseball in Korea has grown beyond corporate promotion to an industry in its own right. Experts say that the KBO League's impact on the Korean economy is expected to hit 2 trillion KRW (US$1.76 Bil.) in 2016.
Let's take a look at the economic value of baseball and its future as an industry.
The Saemaul Movement, which paved the way for Korea's modernization, is expanding throughout the world. Since 2006, it has brought greater prosperity to 396 poverty-stricken agricultural regions in 26 countries. We look at the current state of the Saemaul Movement, and the directions it must take in the future.