* Date : 2016-11-18
Location-based service, or LBS, is growing rapidly worldwide. With the widespread adoption of smartphones, businesses are unveiling a range of LBS offerings including navigation or e-hailing apps. This year, the Korean LBS market is expected to reach US$ 420 mil, up 12.6% from last year. Learn more about where the LBS market stands today and where it may be headed. Currently, beacon-based location technology is driving the indoor LBS market. Beacons are Bluetooth-based transmitters that communicate with smart devices within 70 meters. However, irrelevant, random push notifications sent out by beacons may be considered spam for those who do not want such messages. This led Yap Company to develop a hybrid beacon technology that enables targeting messaging. Another breakthrough in indoor LBS technology is Idecca's use of the earth's magnetic field to calculate more accurate positioning. Autonomous vehicles or drones require ultra precision in LBS. Find out the latest technological developments such as real time kinematic correction of GPS signals and high-definition digital maps that can take LBS to a whole new level.