Viral Marketing, New Paradigm in Advertising
Viral videos are all the rage these days with one after another racking up 10 million views. Viral marketing aims to spread like a virus on blogs and social networks through the spontaneous participation of netizens. Businesses from individual entrepreneurs to large corporations are trying to use viral videos to their advantage. We take a look at its upsides and downsides.
Smart Cities, New Solution to Old Urban Problems
IoT, the internet of things, is being adopted around the city as a solution to a wide range of issues such as parking, environmental protection, public safety and traffic. In a smart city, various systems are connected organically to manage parking spaces efficiently and save energy. We take a look into IoT solutions for urban problems and their future.
i-KAIST: Technology Makes Learning Fun
Korean Startup i-KAIST has unveiled the Touch Play, a 46-inch interactive multi-touch table ideal for classroom or workplace settings. Founded by graduates of KAIST, the nation's prestigious science and technology institution, i-KAIST specializes in touch screen solutions for smart education. The CEO of the company, a former computer prodigy, shares his story of how he started his own business.
What is the Chemistry behind Hand Warmers?
Portable hand warmers can come in handy on cold winter days. Just give the packet a shake to heat up, and it lasts for more than 10 hours. But how does it generate heat without any fuel? This week, we will look into the principles behind hand warmers as well as their potential risk, and smart tips for using them.